035 | Mastering Communication with Meredith Bell

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Meredith Bell is a performance improvement expert and author. As the President and Co-founder of Performance Support Systems, Meredith and her team have produced tools and software to help leaders improve performance by inspiring others to do their best work. The 360-Degree feedback tool her organization created has helped countless leaders build effective communication with their teams. Meredith has also written various business books including Connect With Your Team: Mastering the Top 10 Communication Skills.

Today, Meredith shares her journey from teaching to co-founding her publishing and software company. She explains how the 360-degree feedback tool was developed and how it helps coaches and leaders. She reveals a simple method of raising self-awareness and a helpful lesson she learned in working with her business partner. Meredith also discusses how to build trust with your team and help them feel valued, as well as how expressing appreciation helps others value themselves.

“When we can go in and speak calmly and confidently to someone, the chances are better that they can hear us.”
- Meredith Bell

This week on The Unwritten Rules Podcast:

  • The journey that led to Meredith creating her own software and publishing company

  • How the 360-degree feedback tool was developed and how coaches and organizations use it

  • A simple way to raise your self-awareness when working with others

  • A lesson that Meredith learned when working with her business partner

  • How to build trust with your team and make them feel valued

  • How you can give effective feedback to your team and boss

  • How Meredith developed her service mindset

  • Why learning to help a person is a key to assisting in their self-development

  • How expressing appreciation helps people value themselves

  • What’s next for Meredith and her team

Resources Mentioned:

Our Favorite Quotes:

  • “Ask some version of this question: ‘What’s one thing I can do differently to make your experience working with me better?’” - Meredith Bell

  • “We all want to feel like we matter; it’s a core human need.” - Meredith Bell

  • “The better we help other people feel about themselves, the more they can contribute” - Meredith Bell

Connect with Meredith Bell:

Writing the Rules of Women’s Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

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Are you making the same four mistakes I made in my corporate career?

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034 | Building Your Network with Pat Hedley

Pat Hedley is an advisor, investor, TedX speaker, and author. After a three-decade career in global private equity with General Atlantic, Pat now acts as an independent advisor and investor on innovation and growth for businesses. She selectively takes on advisory and board assignments to help CEOs turn strategy into results. Through her book, Meet 100 People: A How-to Guide to the Career and Life Edge Everyone's Missing, Pat provides inspiration and practical advice on building a network now.

 Today, Pat shares the most important lessons she learned in her career and why building a network is one of the most valuable things you can do for yourself. She highlights why having a diverse mix of people in your network is essential and provides practical tips for anyone that struggles to find the time to network. Pat reveals her three ‘Cs’ of networking and recalls the incredible experience she had building her first network. Pat also shares the importance of asking for what you want and the two things you need to consider when making career decisions.

“One of the most important parts of networking is being very thoughtful about making it diverse.”
- Pat Hedley

This week on The Unwritten Rules Podcast:

  • The entrepreneurship inspiration in Pat’s early life

  • The most important thing that Pat learned early in her career

  • Why the word ‘no’ doesn’t always have to be the end of the conversation

  • The lessons Pat learned about the value of building a network

  • Why Pat chose to write her book, Meet 100 people

  • Why it’s essential to have a diverse mix of people in your network

  • How you can make time for networking

  • Consistency versus intensity

  • The three Cs of networking

  • Pat’s wonderful experience when she began networking

  • Why it’s essential to ask for what you want

  • An unwritten rule that Pat learned in her career

  • The two aspects to think about when making career decisions

Resources Mentioned:

Our Favorite Quotes:

  • “If you ask the right questions and if you are a good listener, there are ways to really benefit from those conversations.” - Pat Hedley

  • “In a business setting, when someone says that scary little word ‘no,’ it doesn’t have to be the end of the conversation” - Pat Hedley

  • “You should diversify your network as much as possible.” - Pat Hedley

Connect with Pat Hedley:

Writing the Rules of Women’s Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

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033 | The Female Edge with Mary McGuire

Mary McGuire is a consultant and author as well as the founder of Agents2Change. She is also the creator of the Professional Women's Playbook. Following a childhood of challenging circumstances and little early education, Mary went back into the educational system to gain her Bachelor of Arts with Honors in Social Work. She found her passion in organizational performance and started her business, Agents2Change, where she has worked with some of the most prominent organizations in the world to help develop and engage employees. As the founder of Find Your Joyful Life and the author of The Female EDGE, Mary helps women explore their more profound nature and transform their lives. 

 Today, Mary joins me to share how her challenging childhood helped her build resilience. She reveals how she overcame her internal barriers and other peoples’ expectations to find her authentic path. She shares what inspired her to move from social work to corporate consulting and some of the challenges she experienced in a male-dominated industry. Mary also reveals how her programs help women find ‘the female edge’ and how she is expanding her reach across various industries.

“Resilience is critical for women if they want to succeed.”
- Mary McGuire

This week on The Unwritten Rules Podcast:

  • How the challenges in Mary’s early life built her resilience and positivity

  • The inner drive for more that inspired Mary to return to her education

  • How Mary had to overcome her barriers and the expectations of others

  • What made Mary move from social work to corporate consulting

  • Things that Mary wished she knew earlier to help her craft her career

  • Some of the struggles Mary has encountered in her male-dominated profession

  • A turning point in Mary’s career that helped her find her authentic path

  • How Mary helps women find ‘The Female Edge’ through her book and coaching programs

  • What Mary is doing next to take her programs across various industries

Our Favorite Quotes:

  • “You will find your own path which is not going to be defined by the environment that you are in now .” - Mary McGuire

  • “Based on the values you have now and the values that you will continue to create for yourself, you will find a path where you can be a very genuine person.” - Mary McGuire

  • “Women frequently undercut themselves in terms of their abilities.” - Mary McGuire

 Connect with Mary McGuire: 

Writing the Rules of Women’s Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

Listen to chapter one of my best-selling book (free) and find out for yourself!

032 | Authentic Communication with Donatella Giacometti

Donatella Giacometti is the Founder and Chief Communications Strategist of CEO MEDIA COACH Inc. She holds a Bachelor of Science degree in Communication, Journalism, and Related Programs from Emerson College and a Master of Science, Investor Relations from Fordham University. Donatella provides presentation coaching, leadership development, and public speaking training to the world's most influential speakers. She works across various industries with C-Suite officers, MDs, PhDs, and executives for presentations, media performances, and keynote speeches.

 Today, Donatella shares her journey into coaching and how growing up in New York nurtured her passion for effective communication. She reveals what inspired her to start her business and the struggles she went through in her career. Donatella reveals a pivotal moment that helped her ignore her inner critic and the advice she would give her younger self. She also recounts an experience that helped her recognize her worth and explains why authenticity is crucial in communication.

“We all need to build our conversational skills so that we can speak naturally and with confidence.”
- Donatella Giacometti

This week on The Unwritten Rules Podcast:

  • The journey that led Donatella to become a CEO coach

  • How growing up in New York developed Donatella’s passion for communication

  • What inspired Donatella to start her own coaching business

  • The struggles Donatella experienced throughout her career

  • The turning point that helped Donatella ignore her inner critic

  • What Donatella wishes she could tell her younger self

  • A moment that helped Donatella find her courage and recognise her value

  • The differences Donatella sees across her client base when teaching communication

  • Why authenticity is essential in communication

  • What Donatella is excited about for her business

 Resources Mentioned:

 Our Favorite Quotes:

  • “You can cognitively know your information, but then you have to be persuasive, and the persuasion comes from your personal passion.” - Donatella Giacometti

  • “I think that now, there is such a broader community of outspoken, courageous women and men who are just honest and authentic with one another.” - Donatella Giacometti

  • “The humanity of having self-confidence and being able to project that in your own unique way is an essential leadership quality.” Donatella Giacometti

Connect with Donatella Giacometti:

Writing the Rules of Women’s Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

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031 | Asking for and Accepting Help with Deborah Lansdowne

Deborah Lansdowne is the Principal of A Pinch of Time, LLC, a concierge and lifestyle management business offering virtual support for executives, owners, and individuals. Deborah started in IT Telecoms with Siemens Business Communications and was the founder of an IT company providing solutions to commercial, federal, and local customers. Deborah has achieved many accolades throughout her career, including being named Entrepreneur of the Year by the National Federal of Black Business Owners, one of the 'Fifty Influential Minorities in Business,' and being featured on the cover of Black Enterprise Magazine. In her concierge and lifestyle management business, Deborah helps her clients achieve a balance in their life while maximizing their most precious commodity—their time.

 Deborah joins me today to share her journey from a stellar IT career to running her own lifestyle management business. She reveals how she handled working in a predominantly male environment and how mentorship helped her during pivotal moments in her career. She offers some career advice she would give her younger self and why it's essential to not take things personally in business. She also shares what her company does, the difference between male and female clients, and why many women find it difficult to ask for and accept help. 

“Many times, if somebody is giving you a piece of advice or you are having a conversation with someone, it’s easy to perceive them as being critical. And they aren’t necessarily being critical.”
- Deborah Lansdowne

This week on The Unwritten Rules Podcast:

  • Deborah's journey from working in IT telecom to starting her own business

  • How Deborah handled working in a white-male-dominated industry

  • The power of mentorship

  • Advice Deborah would give her younger self in her career

  • Why it's essential to not take things personally in business

  • The unwritten rules that Deborah has discovered throughout her career

  • Advice for women who travel a lot for work and have children

  • The services that A Pinch of Time provides

  • Who Deborah works with and the differences she has seen between her male and female clients

  • The reasons women find it difficult to ask for and accept help when they need it

Our Favorite Quotes:

  • “One of the most important things you do as a leader is listen. You have to really listen .” - Deborah Lansdowne

  • “You need to have supporters; it’s not a journey you take on your own.” - Deborah Lansdowne

  • “When you feel guilty, you tend to overcompensate.” - Deborah Lansdowne 

Connect with Deborah Lansdowne:

Writing the Rules of Women’s Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

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030 | Being Human is Good For Business with Heather Marasse

Heather Marasse is an Executive Coach, Facilitator, Strategic Advisor, and Managing Partner of Trilogy Effect. Following a career in change management and product development in the telecom sector, Heather discovered her organizational development and consulting passion. As part of Trilogy Effect, she works with Fortune 500 companies, small businesses, and nonprofit organizations to ensure effective business strategies while also building the human side of each business. She recognizes the courage it takes to lead and loves the challenge of transforming leadership into a meaningful path of action.

In today's episode, Heather shares her journey through the corporate world and how it helped her identify her passion for consulting and coaching. She reveals some of the things she realized when looking back over her career and what she wished she could have known earlier in her working life. She shares some of the challenges she encountered in a male-dominated industry and how she found support during some of the most challenging times. She highlights the importance of building connections and having females support each other in the workplace. She also reveals some of the common obstacles she sees for women in the companies she works with and the advice she gives to overcome them.

“Trust the people outside of yourself saying ‘You can do this’ more than that inner voice saying 'Not yet’.”
- Heather Marasse

This week on The Unwritten Rules Podcast:

  • Heather's journey through the corporate world

  • How Heather discovered her passion for consulting

  • Reflections on her career and things Heather wishes she learned earlier in her journey

  • Challenges Heather faced while working in a male-dominated industry

  • Where Heather found support during challenging times while managing family life and work life

  • Why it's essential to cultivate connections and create a network of female support

  • Common issues for women in the organizations that Heather helps

  • Advice Heather gives to women she coaches and mentors

  • What Heather and the team at Trilogy Effect are creating now and their future plans

Resources Mentioned:

Our Favorite Quotes:

  • “It's actually OK and a good strategy to make these connections and cultivate these networks.” - Heather Marasse

  • “Find mentors and advocates. Look for people who you admire the way they are doing it and make the connection.” - Heather Marasse

  • “Relax, you've arrived; you’re at the table. Stop proving, and start providing the value you have to give.”- Heather Marasse

Connect with Heather Marasse:

Writing the Rules of Women’s Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

Listen to chapter one of my best-selling book (free) and find out for yourself!

029 | Be Your Own Best Advocate with Kerry O'Callaghan

Kerry O'Callaghan is a Global Brand Builder, Strategic Marketer, and VP of Corporate Reputation and Brand at the GlaxoSmithKline (GSK) Pharmaceutical Company. She holds a Master’s degree in Physiological Sciences from the University of Oxford. After training as a scientist, Kerry found she was more interested in why people do what they do when choosing products and brands. She has worked with GSK for over 20 years, and her role has evolved from marketing specific products into a corporate brand role. She has worked on key strategic collaboration projects, including London 2012, Comic Relief, and McLaren, to bring the GSK brand to life. 

In today's episode, Kerry shares her journey from studying sciences to an impressive marketing career with a global pharmaceutical brand. She reveals why she enjoys working in brand partnerships and the lessons she takes from seeing how these other businesses work. She shares some of the insights she gained early on in her career and some of the things she wishes she had figured out sooner. She highlights a trait she noticed among the men she works with and how she tries to apply it to her work approach. She also reveals the conversations she is having with her daughter about coming into the working world and how the workplace is evolving for the next generation of working women.

“There are plenty of people in this world that will support you and won't support you, but you really have to be your own best advocate.”
- Kerry O’Callaghan


This week on The Unwritten Rules Podcast:

  • What brought Kerry to her Corporate Reputation and Brand career

  • Why Kerry enjoys working with brand partners and how she learns from them

  • What Kerry learned very early in her career and what she wishes she knew back then

  • What Kerry noticed from men in the workplace and how she uses that in her approach to her work

  • Personal unwritten rules that Kerry had to learn through her career

  • The conversations Kerry is having with her daughter about going into the working world

  • How the workplace is changing for the next generation of women

  • The next steps for Kerry in her life and career


Our Favorite Quotes:

  • “Just push yourself forward and don't wait.”- Kerry O’Callaghan.

  • “Make sure that you are always your best advocate and putting yourself out there.”- Kerry O’Callaghan.

  • “Give yourself the best chance possible, and don't be the person that holds you back.”- Kerry O’Callaghan


Connect with Kerry O'Callaghan:

Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

Listen to chapter one of my best-selling book (free) and find out for yourself!

028 | Navigating Work and Life as an Executive Mom with Joann Lublin

Joann Lublin is a Pulitzer-winning journalist, author, and speaker. She is the former Management News Editor of The Wall Street Journal, and in 2003, she shared in the Journal's Pulitzer Prize for stories covering corporate scandals. Joann is the creator of the Wall Street Journal's first career advice column, which she wrote until May 2020, and she is still a regular contributor. In 2018 Joann won the Gerald Loeb Lifetime Achievement Award, the highest honor in business journalism. She is also the author of two books about female business leaders: Earning It: Hard-Won Lessons from Trailblazing Women at the Top of Business and Power Moms: How Executive Mothers Navigate Work and Life.

Today, Joann shares the story of her trailblazing career as a journalist and reveals some of the struggles she faced in the male-dominated industry of journalism. She shares her inspiration for her first book and the advice she would have given her younger self when navigating the unwritten rules in office politics. She reveals how she managed her "working mother guilt" and how the workplace has changed over time for different generations of working women. She also shares why businesses need to be more supportive of working parents, both men and women, what a personal board of directors is, and how they can help you with your career choices.

“We now have workplaces in which there are many boomer moms in positions of power who can serve as role models, who can be advocates for those younger women.”
- Joann Lublin

This week on The Unwritten Rules Podcast:

  • Joann's career and how she started working at The Wall Street Journal

  • The struggles Joann faced in the male-dominated industry of journalism

  • The inspiration behind Joann's book: Earning It

  • Essential advice Joann would give to her younger self on the unwritten rules of office politics

  • How Joann managed "working mom guilt" throughout her career

  • The ways work and life has changed for various generations of working women

  • Why workplaces need to be more supportive of parents, both mothers and fathers

  • What a personal board of directors is and how they can help you advance your career

Resources Mentioned:

Our Favorite Quotes:

  • “We undervalue ourselves; we don't think about the fact that we are a valued contributor.” - Joann Lublin

  • “So many employers now recognise that it's important to attract and retain and promote working parents.” - Joann Lublin

  • “Think before you act, particularly when you are in a leadership role.” - Joann Lublin

Connect with Joann Lublin:

Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

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027 | Safe, Fair and Dignified Workplaces for All Women with Tina Tchen

TUR027 - Safe, Fair and Dignified Workplaces for All Women with Tina Tchen

Tina Tchen is the CEO and president of TIME'S UP Now and the TIME'S UP Foundation, an organization aiming to change culture, laws, and companies to make the workplace a safe, fair, and dignified space for all women. After graduating from Northwestern University Pritzker School of Law, she embarked on a corporate law career, working in the firm by day and doing activism work involving women's rights by night. She worked for the Obama administration as the executive director of the White House Council on Women and Girls and chief of staff to First Lady Michelle Obama. After working extensively with companies advising on workplace culture and gender inequity, Tina co-founded TIME'S UP Now as an advocacy organization, working not only for survivor justice but to create workplaces where it doesn't happen in the first place.

Today, Tina shares her journey through the corporate law world and why she decided to start the TIME'S UP Now organization. She reveals the struggles she faced throughout her career and one of her favorite moments during a corporate law meeting. She shares the advice she would give her younger self when starting as a woman in the corporate world and the revelations from her Impact Lab's research on sexual harassment. She also reveals the impact remote working during the pandemic has had on equity and inclusion in the workplace and shares her advice for women dealing with any form of harassment at work. 

“Sometimes you've just got to wait; you've just got to have enough confidence in your own abilities, in the reason why you're in the room.”
- Tina Tchen

This week on The Unwritten Rules Podcast:

  • How Tina started working at TIME'S UP Now

  • The struggles Tina faced on her journey and what she learned from them

  • One of Tina's favorite experiences during a corporate law meeting

  • The advice Tina would give to her younger self

  • Research from the TIME'S UP Impact Lab on sexual harassment

  • How remote working during the pandemic is affecting equity and inclusion

  • Advice for women struggling with any form of sexual harassment at work

  • Why we need bystander protections for those speaking out on behalf of employees

  • What Tina is excited about and what she is currently working on

  • How Tina's work is aiming to create safe and fair workplaces for everyone


Resources Mentioned:


Our Favorite Quotes:

  • “We've got to, as activists, give people grace and space to learn.”- Tina Tchen

  • “If you feel you are able to push back in the moment, to say something, to discourage the contact, do that.”- Tina Tchen

  • “We can actually change workplaces faster by helping companies change themselves, than we can by public policy.” - Tina Tchen

Connect with Tina Tchen:

Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

Listen to chapter one of my best selling book (free) and find out for yourself!

026 | Speak Up and Make a Difference with Dayna Steele

TUR026 | Speak Up and Make a Difference with Dayna Steele

TUR026 - Speak Up and Make a Difference with Dayna Steele

Dayna Steele is a Texas rock radio Hall of Famer, Speaker, a former US Congressional candidate, and the host of the popular podcast The Rock Star Principles, where she shares amazing conversations with successful rock stars in both business and entertainment. Using her entertaining stories and memorable anecdotes from her days as a DJ in her podcast, she provides lessons on overcoming obstacles and achieving success. Dayna is the best-selling author of multiple titles, including the popular 101 Ways to Rock book series. The latest release, 101 ways to Rock Running for Office, follows her journey of running for US Congress and the lessons she has learned along the way. 

Today, Dayna shares her incredible journey as a rock and roll DJ to running for Congress. She reveals why she chose to run and how her book on her experience can help anyone striving for any elected position. She shares memories from her days as an 80's DJ and what inspired her to go into radio in the first place. She describes the support she received from her radio contacts and how she developed a thick skin during those days on the air. She highlights one radio event that made her say ‘enough is enough’ and what she learned about asking for what you want. She also shares the lessons she gained from her foray into acting and how she deals with her mother's Alzheimer's diagnosis.

“If you are in a position where you can speak up, do it.”
- Dayna Steele

This week on The Unwritten Rules Podcast:

  • The journey that led Dayna to run for office and what she learned along the way

  • Why Dayna chose to run for United States Congress

  • How her book 101 ways to Rock Running for Office can help anyone run for any office position, at any level

  • What it was like to be a rock and roll DJ in Texas in the '80s

  • How Dayna got into the world of radio and her first experiences in the business

  • How her connections from her radio days supported her during her campaign

  • How using data can help you get what you want

  • Why Dayna needed thick skin during her radio days

  • The event that made Dayna stand up and say, "that's enough"

  • What Dayna learned when she moved to LA to try acting

  • How Dayna dealt with her mother’s Alzheimer's diagnosis and what she is now doing to share the story


Resources Mentioned:

Our Favorite Quotes:

  • “Just ask, if the answer's no, figure out why. If you fail, figure out why - and what a great lesson to move forward and try it again” - Dayna Steele

  • “When you think you see an opportunity, go for it.” - Dayna Steel

  • “Know your value, know what you bring to the company.”- Dayna Steele

Connect with Dayna Steele:

Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

Listen to chapter one of my best selling book (free) and find out for yourself!

025 | Self-Awareness, Self-Forgiveness & Achieving True Personal Growth with Rita Mitjans

TUR025 | Self-Awareness, Self-Forgiveness & Achieving True Personal Growth with Rita Mitjans

Rita Mitjans is the President and Founder of Bizguru Consulting; a firm focused on accelerating performance through sustainable cultures and business practices. Rita is an award-winning certified executive coach and senior executive. In her previous role of Head of Diversity and Social Responsibility at ADP, she significantly increased the number of women and minorities in executive leadership. She has held leadership roles at ADP, Deutsche Bank, and Bankers Trust and serves on the World Trade Resource Advisory Board. Rita earned her MBA from Harvard University and her Bachelor’s degree from St. John's University.

Rita joins me today to discuss how self-awareness is a crucial ingredient of learning to grow. She shares what she has learned throughout her career and highlights why it is essential to know when to ask for help and say no. She shares how perfection syndrome can affect women's careers and the struggle women endure with the work/life balance. We also discuss the importance of self-awareness, self-forgiveness, and the value of learning from our mistakes and weaknesses.

“Without self-awareness, it is very difficult to achieve any level of true growth - because that’s where it starts.”
- Rita Mitjans

This week on The Unwritten Rules Podcast

  • How to embed inclusion and diversity in an organization

  • The lessons Rita learned in her career including knowing when to ask for help

  • How perfection syndrome can affect women in their careers

  • Finding the work/life balance and job expectations of doing more with fewer resources

  • Knowing that you can say no and make your opinion heard

  • Why it is vital to recognize that you don’t need to be perfect

  • Self-awareness and how true personal growth begins with turning our failures into opportunities to learn

Our Favorite Quotes

  • “In order to embed the concept of diversity and inclusion in a company or organization, you need to understand the organization and what it’s like to be one of those leaders.” - Rita Mitjans

  • “When you move into leadership you need to now be able to develop others to do what you are able to do well.” - Rita Mitjans

  • “No one is perfect. No one has all the answers.” - Rita Mitjans


Connect with Rita Mitjans:

Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

Listen to chapter one of my best selling book (free) and find out for yourself!

024 | Eliminating Mental Boulders & Self-Sabotaging Beliefs with Erin Pheil

TUR024 | Eliminating Mental Boulders & Self-Sabotaging Beliefs with Erin Pheil

Erin Pheil is the Founder of The MindFix Group and a Rapid Transformation Agent, helping high achievers and entrepreneurs permanently remove their mental roadblocks. Her work has been featured in magazines, books, podcasts, presentations, and webinars and has presented dozens of keynote speeches to thousands of leaders. Erin is also the Founder and CEO of Followbright, an award-winning and nationally-ranked web agency she created 17 years ago. She has a Bachelors in Psychology from the University of Puget Sound and a Masters degree in Digital Media from the University of Denver.


Erin joins me today to share how entrepreneurs, business leaders, and executives can identify and eliminate their most significant roadblocks and barriers to find peace and success. She shares her experience with fear and impostor syndrome and describes the route problems and issues that men and women have. Erin also reveals the questions you can ask yourself to discover and change the patterns, beliefs, emotions, and behaviors that are not serving you in your life.

“It doesn’t have to be hard, it doesn’t have to take a long time, and you don’t have to do more, more, more.” - Erin Pheil

This week on The Unwritten Rules Podcast

  • The methodology that MindFix uses to help entrepreneurs, executives, and business leaders eliminate their biggest internal roadblocks that are holding them back

  • Removing the route problems and barriers to make your journey easier

  • How Erin overcame her fear of not doing enough or being good enough

  • How many leaders are often driven by a reason that is not healthy

  • How men and women have the same underlying issues

  • How to help yourself, the question to start with, and starting at the surface

  • Discovering the patterns, behaviors, and beliefs in your life that are not serving you


Our Favorite Quotes

  • “We are kind of like rivers; we all have momentum and flow and are moving toward some type of goal.” - Erin Pheil

  • “If we can subtract what’s causing the challenges, you don’t have to keep trying to be a different person.” - Erin Pheil

  • “We think, feel, and act, according to what we believe.” - Erin Pheil

Connect with Erin Pheil

Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media.

Are you making the same four mistakes I made in my corporate career?

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023 | Lead Like a Woman with Deborah Smith Pegues

TUR023 - Lead Like a Woman with Deborah Smith Pegues

Deborah Smith Pegues is the Founder and President of The Pegues Group. She is a global speaker, leadership coach, TV host, Certified Accountant, Certified Behavioral Consultant, and a best-selling author of eighteen books, including her latest book, Lead Like a Woman: Gain Confidence, Navigate Obstacles, Empower Others. Deborah was previously the Vice President of MCA Inc and Manager of Forecasting and Budgeting for Hughes Aircraft's billion-dollar Space & Communications Division. She also served as the Chief Financial Officer of West Angeles Church of God In Christ. Deborah holds a Bachelor's degree in Accounting from the University of North Texas and an MBA in Finance from the University of Southern California.

Deborah joins me today to explore the topic of confronting issues. She shares how confidence and faith have played a part in her story and why it is vital to learn to advocate yourself. She reveals the strategies you can use to navigate anger, deal with issues, and be objective. Deborah shares why it is important to understand a company's culture, build your confidence, network, and take risks to get ahead. She also shares why you should look back positively and from the perspective of what you have learned. 

“Confrontation is one of those words that has gotten a bad rep, but it really just means coming together face-to-face.” - Deborah Smith Pegues

This week on The Unwritten Rules Podcast

  • How faith and confidence have played a part in Deborah's journey

  • The importance of learning to advocate for yourself

  • Twelve female traits that women need to embrace

  • Strategies for moving through anger and becoming emotionally savvy

  • Being objective when dealing with issues and focusing on the end-game

  • Understanding the company culture and what it takes to get on the fast track

  • Being authentic and leading with excellence

  • Why you should focus on building confidence, risk-taking, networking, and supporting other women

  • Remembering with a positive attitude and focusing on what you learned

Our Favorite Quotes

  • “Confront privately, personally, but powerfully.” - Deborah Smith Pegues

  • “If everyone in your circle looks like you - you’ve got work to do.” - Deborah Smith Pegues

  • “Nothing grows on top of the table - only the stuff that you bury.” - Deborah Smith Pegues

Connect with Deborah Smith Pegues

Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

022 | Speaking Up, Setting Strong Benchmarks & Creating Your Version of Success with Clare Kenny

TUR022 - Speaking Up, Setting Strong Benchmarks & Creating Your Version of Success with Clare Kenny

Clare Kenny is a global brand strategist, and the Founder of AMOK Strategy Ltd. Clare left school at the age of 18 with a dream of being a successful international businesswoman and worked in marketing, brand strategy, and digital transformation with global organizations. Clare was a Division Head for Coca-Cola and the Commercial Director and Head of Communications for the Asian Football Confederation. She was the youngest Marketing Manager at FIFA, working on Euro 96. In her spare time, she promotes equality and is a mentor for young women looking to thrive in business environments.

Clare joins me today to share why it is important for women to speak up and set their own benchmarks. She reveals what it was like to work in male-dominated industries in the 90s and overseas in eastern countries and why you must find your voice and recognize your skills and abilities. Clare shares the risks she has taken throughout her career and a traumatic incident that she, like many other women, have endured. Clare also highlights the power of advocacy and movements such as MeToo and stresses why female professionals need to speak up for other women.

“Don't be scared to be different.”
- Clare Kenny

This week on The Unwritten Rules Podcast:

  • Clare's work within the Ministry of Sport and football associations

  • What it was like to work in the men's-dominated marketing industry during the 90s

  • Finding your voice and setting benchmarks based on your ability and innate skills

  • Why you should be comfortable with being different

  • Taking risks and finding your entrepreneurial spirit

  • The differences between western and eastern companies and their views on female professionals

  • Clare's traumatizing experiences within the professional environment

  • The power of advocacy and telling the truth so things can change

  • Why it is important to speak up for other women, and why we struggle to do this for ourselves

Our Favorite Quotes:

  • “Be brave enough to set your own benchmarks..” - Clare Kenny

  • “The people who have really changed the world and done extraordinary things are different and were different.” - Clare Kenny

  • “Silence is complicity.” - Clare Kenny

Connect with Clare Kenny


Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

021 | Managing Your Time, Reputation, & Mindset in a Post-COVID World with Miki King

TUR021 - Managing Your Time, Reputation, & Mindset in a Post-COVID World with Miki King

Miki King is the Chief Marketing Officer of The Washington Post and an expert in marketing, business development, and strategic operations. She began her career leading marketing teams at The Advisory Board Company during the Dot-Com boom before returning to school to attain a law degree. Previously, she served as the Executive Vice President at Politico and an Associate Attorney. Miki has a bachelor's degree in science and economics from The Wharton School of the University of Pennsylvania and a Juris Doctor from George Mason University School of Law. Miki is also on the Board of Directors of the International Women's Media Foundation and currently resides in Northern Virginia with her husband and two children.

Miki joins me today to share why it is important to build the right relationships and develop a positive reputation that will follow you through your career. She discusses her struggle with deciding to return to school and the importance of having an encouraging support group to tackle self-doubt. Miki reveals how she has learned to say no and the value we will all find by having a space for downtime. She also looks ahead and highlights how we should expect to see a more flexible work environment for women and parents following the COVID-19 epidemic.

“You have to choose what it is you are going to listen to.”
- Miki King

This week on The Unwritten Rules Podcast:

  • Miki's struggle with making the decision to go back to school

  • The challenges of working through self-doubt and conquering what is going on in your head

  • Why it is vital to have a support group of encouraging voices

  • Committing to your health and fitness and learning to say no

  • The importance of downtime and finding a space that can be yours alone

  • Renegotiating the deal you have at home

  • Managing relationships and how they affect your long-term reputation

  • Looking ahead and what is to come at home and work

Resources Mentioned:

Our Favorite Quotes:

  • “We all have to learn to play til you hear the whistle.” - Miki King

  • “If the only reason you have not to pursue the thing is your self-doubt - that is not a good enough reason.” - Miki King

  • “I have had a community of people who have reinforced to me the importance of pushing through my doubt. Having that community is critical.” - Miki King

Connect with Miki King:


Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

020 | The 6 C’s of Publishing Your Book with Lucy McCarraher

TUR020 - The 6 C’s of Publishing Your Book with Lucy McCarraher

Lucy McCarraher is the Co-Founder of Rethink Press, a publishing company with a 40+ strong team that has published 75 books last year. She is a work/life balance expert, book mentor, and the author of thirteen books, including A Book of One’s Own and The Real Secret. She started in publishing at the age of 21 while she was finishing her degree in Australia by creating an Australian theatre magazine. The magazine led offers of journalistic work with big newspapers and magazines and a TV presenter position with her own TV show on arts and entertainment. Lucy is the Founder of the Business Book Awards and runs the BookBuilder program.

Lucy joins me today to share how aspiring women authors can plan and publish their business books. Lucy shares the different types of book deals available to entrepreneurs and small businesses. She discusses women's recognition in business and as experts and why more women need to become authors. Lucy also shares her story and experience with sexism, fighting for recognition, saying no, and the value of finding support from ‘the sisterhood.’ 

“If you are not very keen on going out and selling yourself, a book will go out and do that for you.”
- Lucy McCarraher

This week on The Unwritten Rules Podcast:

  • The inspiration behind Rethink Press

  • The standard book deal versus an intellectual property deal

  • Sexism and working in the television industry in the 90s

  • Saying no and fighting for the recognition you deserve

  • How business books help small businesses in the non-corporate world

  • Why it is important to encourage more women to write business books

  • The six 'C's that hinder women from publishing books

  • Sharing your problems and finding sisterhood support

  • How Lucy is getting more people to write books through the BookBuilder program

  • How to tell stories, demonstrate your value, and be the expert

Resources Mentioned:

Our Favorite Quotes:

  • “Writing your book vanquishes all of those six C’s.”
    - Lucy McCarraher

  • As a business person writing your book, make sure your book is absolutely aligned with your business, with your services, and to your ideal client because that’s where you’re going to get the return on your investment.”
    - Lucy McCarraher

  • “People writing business books are doing a fantastic job sharing knowledge and expertise among the entrepreneur and small business community.”
    - Lucy McCarraher

Connect with Lucy McCarraher:


Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

019 | Inner Confidence & Finding Your True Path with Deb Fowler

TUR019 - Inner Confidence & Finding Your True Path with Deb Fowler

Deb Fowler is the Managing Partner and Co-Founder of Green Room Communications, a PR agency created to meet the healthcare industry's unique needs. Deb is also the Founder of Soft Bones, an organization she started after her son was diagnosed with hypophosphatasia. Soft Bones provides support, information, and education for people living with HPP. From an early age, Deb was determined and strong-minded with a desire to be her own boss. She was the first girl to play on an all-boys baseball team and basketball team. She previously worked as an Associate Producer and Media Director and holds a BA in English and Biology from Hobart and William Smith Colleges and studied pre-medicine and pre-medical studies at Columbia University in New York City.

Deb joins me today to share how she found her path to balancing a successful career and family. She reveals the adjustments she made after spending ten years in TV news to start a family and her experiences of being the parent of a child with hypophosphatasia. Deb shares how women can find inner strength and confidence through reflective thinking, recognizing the skills they are good at, and the things that make them happy. She also discusses how social media influences children and the importance of embracing what your children love, even when this isn’t the path you envisioned.

“Really be honest with yourself in what you are good at and what you love.”
- Deb Fowler

This week on The Unwritten Rules Podcast

  • Making adjustments to balance a career and a family

  • How Deb pivoted from TV news, to PR and running a business

  • Deb's experiences of having a son with hypophosphatasia (HPP) and finding solace in her work

  • The value of being introspective and looking at your journey and learnings

  • The risks and influences our children have from social media

  • Recognizing your skillset and finding your inner confidence and strength

  • Why you should follow what you love and find a market to monetize it

Our Favorite Quotes

  • “There are things that we’re good at, there are things that we love, and there are things that we learn from our parents that kind of shape that story.” - Deb Fowler

  • “Being part of building a community with other families and, together, sharing stories has been so therapeutic.” - Deb Fowler

  • “I didn’t really have that inner confidence until I stepped into my power and owned it.” - Deb Fowler

Connect with Deb Fowler


Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

018 | Seeking Validation & Finding Your Career Fit with Beth Perlman

TUR018 - Seeking Validation & Finding Your Career Fit with Beth Perlman

Beth Perlman is the VP and Program Director at Gartner, working with Fortune 100 C-level executives and chief information officers on aligning operations and business goals with technology for sustainable growth. She has a long career in leading IT Administration and Operations teams and is the former CIO for Constellation Energy as well as the Maryland State Department of Education. She was previously the VP for Enron and Lehman Brothers and holds a BS in Management from Syracuse University. Beth has a passion for helping others, building strong teams, and developing leaders.

Beth joins me today to discuss looking for validation from within and finding happiness in your career. Beth shares what it was like to be a female executive in the 1980s and highlights why women should support other women. She shares why it is vital to change your career if it isn’t right for you and does not make you feel good. Beth discusses her leadership style and her passion for empowering people to be the best they can be. She also shares why she believes she might have been working extra hard to compensate for her weight, finding inner confidence, and the value of building long-standing relationships.

“If it's not a fit for you, it is okay to leave.”
- Beth Perlman


This week on The Unwritten Rules Podcast:

  • How Beth's childhood set her up for her future and shaped her career

  • What it was like to work on Wall Street with men in the 80s

  • Why you should make a career move if you are unappreciated while doing great work

  • Why it is essential to recognize that it is about you and what makes you happy

  • Building confidence, self-respect, self-worth, and independence

  • Feeling good about what you are doing when you reach the top

  • Beth's struggles with her weight and confidence in her personal life 

  • Why women need to support other women in their careers

  • The value of networks and building relationships that will help you in the long term

  • Taking on the role of ‘fixer’ and finding happiness through helping others

Our Favorite Quotes:

  • “I always thought you do good work; you're rewarded. What I realized in business, that has nothing to do with it.”
    - Beth Perlman

  • “Women don’t support women enough - and that’s a theme.”
    - Beth Perlman

  • “There are times that no matter how great your work is, you’re not going to be appreciated.”
    - Beth Perlman

Connect with Beth Perlman:


Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

017 | Owning Your Professional Worth at Work with Maureen Maldari

TUR017 - Owning Your Professional Worth at Work with Maureen Maldari

Maureen Maldari is an expert in business growth, integrated marketing, and consumer healthcare. She is the co-founder and CEO of the brand content creation agency, The BAM Connection, and has worked with brands including Procter & Gamble, Advil, DirecTV, Hasbro, Northwest Airlines, AARP, and Smuckers over the course of her career. Before The BAM Connection, Maureen worked at the advertising agency, Grey, deemed one of the Top Ten Ad Agencies of 2012 by Forbes, and also served as VP Managing Director of Saatchi & Saatchi. 

Maureen joins me today to discuss her journey to becoming CEO and co-founder of The BAM Connection, and how leveraging professional relationships benefitted her career. Maureen shares her experiences as a woman in the workforce and the power of knowing your worth and asking for what you need. She also highlights her belief in standing in your power, setting professional parameters, and letting go while trusting that everything will be okay. 

“You don’t have to prove it because you are it. You’re doing it. You own your thoughts. You own your actions.” - Maureen Maldari

This week on The Unwritten Rules Podcast

  • Maureen’s early career journey and what she attributes her success to

  • The power of relationships and how they can help catapult your career 

  • The importance of self-advocacy, setting parameters, and standing up for your worth  

  • Maureen’s perspective on showing up as a high-performing woman in the corporate world

  • How COVID-19 has influenced a shift in gender roles and the importance of renegotiating “unspoken assumptions”

  • Maureen’s thoughts on the concept of “benchmarking” and her perspective on rewarding employees for their performance 

  • A key career lesson Maureen wishes she would have learned earlier 

  • Why it is okay to take a moment to be proud of your accomplishments 

  • Where Maureen believes the younger generation’s anxiety stems from and her advice to them

  • What excites Maureen in her current work at The BAM Connection 

Our Favorite Quotes:

  • “At some point we have to be able to say ‘okay, I need help right now’ and be willing to ask.” - Maureen Maldari

  • “I was so busy trying to prove myself that you kind of lose yourself in that process.” - Maureen Maldari

  • “You don’t have to always look to prove your value. You are valuable.”  - Maureen Maldari

Connect with Maureen Maldari:

  • Writing the Rules of Women Leadership

    Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

    Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

    While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

016 | Transforming the Overachiever & Finding Your Inner Champion with Dr. Mandy Lehto

TUR017 - Transforming the Overachiever & Finding Your Inner Champion with Dr. Mandy Lehto

Mandy Lehto, PhD., is a writer, speaker, and executive coach. She has been featured on and has written for several media brands and magazines such as the Sunday Times, Psychology Today, Psychologies Magazine, The Huffington Post, and CNBC. A former director for a global investment bank, Mandy works with high-achieving women and organizations to help them redefine what it means to be successful. In addition to her work as a coach and speaker, Mandy also hosts the podcast, MoxieCast, and is currently writing her first book, “Enough: One Woman’s Journey to Be Less and Be More.”

Mandy joins me today to share her journey through life and the insights she learned about womanhood. She explains why she loves being an executive coach and describes her experiences in the investment banking world. She reveals the problems with being a people-pleaser and describes how her childhood experiences shaped her to become an overachiever. She shares her struggles with impostor syndrome and discusses how she is managing her inner critic today. She also emphasizes the importance of getting help, whether through coaching or mentoring, and the power of reaching out to a community of women.

“We all have an inner elder, an inner wise woman, an inner champion. We always have access to them.” - Dr. Mandy Lehto

This week on The Unwritten Rules Podcast:

  • Mandy’s journey from childhood to investment banking and executive coaching

  • What Mandy loves about being an executive coach

  • Mandy’s advice to her younger self and why it’s okay to let other people not like you

  • The problems with being an overachiever and how Mandy is learning to ‘self-source’ her worth

  • Mandy’s experiences with the impostor syndrome and how she dealt with it

  • Judgy Janet the Inner Critic and managing the impostor syndrome through self-soothing and grounding

  • The Elder, the Wisewoman, and other counterparts to our inner critics

  • The power of getting a coach and joining a community

  • Opening yourself up to receiving help

Our Favorite Quotes:

  • “The more I work on myself and help others, the more I realize that our being comes with so much power.” - Dr. Mandy Lehto

  • “From being the golden child who always has to get it right to being the woman who knows that it’s okay if she messes up - it feels good.” - Dr. Mandy Lehto

  • “Girl, go get yourself a sisterhood that you can trust to empower you when you fail.” - Dr. Mandy Lehto

Connect with Dr. Mandy Lehto:

  • Writing the Rules of Women Leadership

    Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

    Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

    While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

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