020 | The 6 C’s of Publishing Your Book with Lucy McCarraher

TUR020 - The 6 C’s of Publishing Your Book with Lucy McCarraher

Lucy McCarraher is the Co-Founder of Rethink Press, a publishing company with a 40+ strong team that has published 75 books last year. She is a work/life balance expert, book mentor, and the author of thirteen books, including A Book of One’s Own and The Real Secret. She started in publishing at the age of 21 while she was finishing her degree in Australia by creating an Australian theatre magazine. The magazine led offers of journalistic work with big newspapers and magazines and a TV presenter position with her own TV show on arts and entertainment. Lucy is the Founder of the Business Book Awards and runs the BookBuilder program.

Lucy joins me today to share how aspiring women authors can plan and publish their business books. Lucy shares the different types of book deals available to entrepreneurs and small businesses. She discusses women's recognition in business and as experts and why more women need to become authors. Lucy also shares her story and experience with sexism, fighting for recognition, saying no, and the value of finding support from ‘the sisterhood.’ 

“If you are not very keen on going out and selling yourself, a book will go out and do that for you.”
- Lucy McCarraher

This week on The Unwritten Rules Podcast:

  • The inspiration behind Rethink Press

  • The standard book deal versus an intellectual property deal

  • Sexism and working in the television industry in the 90s

  • Saying no and fighting for the recognition you deserve

  • How business books help small businesses in the non-corporate world

  • Why it is important to encourage more women to write business books

  • The six 'C's that hinder women from publishing books

  • Sharing your problems and finding sisterhood support

  • How Lucy is getting more people to write books through the BookBuilder program

  • How to tell stories, demonstrate your value, and be the expert

Resources Mentioned:

Our Favorite Quotes:

  • “Writing your book vanquishes all of those six C’s.”
    - Lucy McCarraher

  • As a business person writing your book, make sure your book is absolutely aligned with your business, with your services, and to your ideal client because that’s where you’re going to get the return on your investment.”
    - Lucy McCarraher

  • “People writing business books are doing a fantastic job sharing knowledge and expertise among the entrepreneur and small business community.”
    - Lucy McCarraher

Connect with Lucy McCarraher:


Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website. 

While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

Let’s Get Social